VODAFONE BUSINESS
Vodafone (Czech market) were launching tailored packages that suited the needs of construction businesses. So creative ideas for business press, online, direct mail and drop mail were needed to convey the very specific business benefits. A humorous visual look and copy conveyed that Vodafone offered tailored mobile solutions for the construction business (not someone else’s business). A fold out pin up poster was used as a direct mail piece with product and service details on the reverse.
