OSKAR ANNUAL REPORT
Oskar was the cheeky telecoms brand in the Czech market so needed an annual report to reflect the personality of its brand. ‘Love’ broke conventions for annual reports: its unbranded cover and collage scrapbook feel expressed the unique culture of Oskar and a ‘thread of passion’ ran through the book, linking seemingly random images and texts together. Each of the 96 pages was laid out in 3D and photographed to give the annual report a hand-crafted feel.
Winner of the Annual Report category at the Communicators in Business Awards
